‘Online Reviews and Beyond’ webinar by CYBERsprout
August 19 @ 12:00 pm - 1:00 pm CDTFree
Building customer trust is a key element of any digital marketing strategy. The more a potential lead trusts your company and products, the more likely they are to part with their hard-earned cash.
Social proof is a marketing tactic that can quickly take your prospects from completely new to your company to paying customers in a single swoop. Reviews and star ratings are some of the most popular forms of social proof, but there’s much, much more. During this webinar, we’ll cover more than a dozen types of social proof and ways you can use them on your website to influence consumer psychology, build trust, and increase conversions.
During this webinar, you will learn:
- What is social proof?
- The impact of social proof on customer psychology
- Tactics to build trust with your customers
- Ways to use social proof on your website to increase sales and conversion rates